Brooke Smith, sales manager at the Courtyard by Marriott and Residence Inn in Chico, promises that Explore Butte County, the non-profit organization funded by the TBID, will help with things such as promoting agricultural tourism, Lake Oroville and local cities. Smith explained that Explore Butte County intends to establish a grant program that will assist local partners, including agritourism operations, in their promotions. Board members of Explore Butte County are primarily hotel and motel operators, but the board also includes Nicole Johansson, a marketing professional and organizer of the popular Sierra Oro Farm Trail.
In the TBID process, local lodging operators agree to assess themselves and ask the local government to collect the money and pass the funds onto a designated tourism promotion organization, often times the Visitors and Convention Bureau or a non-profit organization such as Explore Butte County. Many county and cities in California have established TBIDs, including Napa Valley, Sacramento County, Placer County, Monterey County, San Diego, Long Beach and Oceanside. By the end of 2014, there were 85 California TBIDs. Many of these communities, including Butte County, were assisted by Civitas, a consulting firm specializing in TBID formation.
The next step for Explore Butte County is to hire a marketing firm to work with the board on the tourism marketing strategic plan and implementation program. The marketing RFP has just been released, and proposals are due by June 30 from any interested parties. Local Butte County marketing firms are specifically invited to submit proposals. Please send any questions pertaining to the RFP via email to email@example.com
The reporter spoke with Robert Timm, UC Cooperative Extension wildlife specialist emeritus and a coyote expert.
"We all have a soft spot in our hearts for wildlife, it's why many of us went into the field," Timm said. However, left unchecked, coyotes kill pet cats and dogs, and even pose a threat to humans. "It's a very contentious issue and not an easy one to deal with. ... We all have our individual feelings about it and it's hard to separate that from what we know scientifically."
Coyotes have been making their way into Southern California suburbs since the 1970s, mostly living in the shadows. But when they become habituated to humans, conflicts can arise. Current management practices rely on deterrence and hazing. But when that isn't enough, trapping and removing some problem coyotes appears to send a message to the rest of the coyotes in the neighborhood, Timm said.
"If there are problem coyotes reported in a specific area and you go in and remove a few, it seems to wise up the rest of the coyotes and make them wary of people," Timm said.
However, many advocacy groups lobby against any kind of coyote management that uses traps or euthanization. Relocation of animals is illegal in California.
The coyote issue, Timm said, is fraught with emotion.
"It's a victory for consumers. The impact is going to be incredible," said Pat Crawford, director of research at UC ANR's Nutrition Policy Institute. "It's something in the nutrition field we've waited for years and years: to educate the public on how absolutely critical added sugar is and about the risk of heart disease, diabetes, obesity and dental caries."
The nutrition label changes were unveiled last week by First Lady Michelle Obama. The new label has bigger and bolder calorie information. It shows the amount of "total sugar" and below that, it shows "added sugars." The article gave an example of vanilla yogurt. On the current nutrition facts label, a consumer can see how much sugar it contains, but doesn't know how much of the sugar is from natural lactose in the milk and how much added.
Crawford noticed how hard it is to figure out when a friend asked how much added sugar was in Raisin Bran.
"I poured out a cup of cereal. I counted the raisins," Crawford said. She subtracted the amount of natural sugar in the raisins from total sugar listed on the nutrition facts label to determine the amount of added sugar.
Plan to join the May 20 town hall to learn about the new Staff Assembly and Principles of Community! All ANR staff and academics are encouraged to participate.
1:30 to 2:30 p.m.
Friday, May 20, 2016
VP Glenda Humiston will
- share her vision for Staff Assembly and take questions about the new organization. The Staff Assembly will give staff a collective voice to senior leadership, offer opinions and recommendations on policies, processes and programs, foster an understanding of ANR's mission and offer career training and professional development.
- discuss the new Principles of Community,which was also formed as a result of the Work Environmental Assessment to document the values that will create a more welcoming and inclusive work environment. The Principles of Community will be a tool for education and training.
As a follow up to the ANR Work Environment Assessment, VP Humiston formed a committee of ANR staff to draft the Principles of Community, structure and bylaws for the Staff Assembly. All of the UC campuses have a Staff Assembly, as does UCOP and Lawrence Livermore Labs. All ANR staff — no matter the appointment type, including county-paid staff — are part of the new Staff Assembly.
How you can participate:
If you will be at 2801 Second Street on May 20, please join the town hall in the San Joaquin Valley and Sacramento Valley rooms.
If you plan to join the call remotely, we encourage you to gather with others to use one computer and/or speaker phone because the number of connections is limited.
- Adobe Connect: http://uc-d.adobeconnect.com/allanr
You should be able to hear and see the presentations. If you haven't used Adobe Connect before using the computer, you may want to log in ahead of time in case it requires you to download a plug-in. Access Adobe Connect through your ANR Portal (in the right column).
- ReadyTalk: If you do not have access to a computer with speakers or you just want to listen in, you can call in to ReadyTalk directly using a telephone:
Access Code: 6063660
- Q&A: Questions will be handled by a moderator using an Adobe Connect chat window. We will not be able to take questions over the phone.
For technical help, contact the ANR IT Service Desk Team at firstname.lastname@example.org or (530) 750-1212.
The article included the thoughts of two relatively new UC Cooperative Extension academics and outlined a new UC program to support graduate students interested in cooperative extension careers.
Distinct skills are needed to be an effective cooperative extension academic. The role requires the ability to know and understand how to work with and through people, how to bring about change in communities and how to engage buy-in at the grassroots level.
"You should have good listening skills," added Lenya Quinn-Davidson, UC Cooperative Extension area fire advisor based in Humboldt County.
Quinn-Davidson also said she likes the diversity of her job. “I can be out in the field and then do a radio interview, work on a grant application, or host an event, and I'm always building relationships," she said.
John Battles, forest ecology professor at UC Berkeley said Cooperative Extension can offer an alternative academic career track for many students, but they need a way to learn the skills needed for extension success.
“In extension, you must communicate science effectively to the general public, and you don't have a 50-minute lecture to do it. You need to know how to facilitate a productive discussion in a public meeting, how to run that meeting so that everyone is heard,” he said.
To prepare students for extension jobs, UC Berkeley launched the Graduate Students in Extension program. The internship offers up to a year of funding for graduate students to conduct applied research projects and learn the principles of outreach.
Tapan Pathak, UC Cooperative Extension specialist in climate change adaptation in ag, also commented Tibbetts' article. He said extension specialists have the academic freedom to undertake research in their field as long as it addresses the needs of their clients.