Posts Tagged: Communications
Got a compelling field story and educational content to share? Try the new UC ANR story pipeline
If you're interested in driving people to your content and field stories, and in highlighting the work of UC ANR, now there's a central “pipeline” to do just that.
Strategic Communications and Strategic Initiatives have established a process for promoting your “stories from the field” on the ucanr.edu home page and on a new UC ANR Knowledge Stream blog that is a destination page for stories and educational content.
Why this blog? The approach is based on successful similar efforts in other states, where a central distribution channel helps people find experts and useful information and grows the organization's web presence. The blog-style stories of interesting activity and achievement link audiences to people and to educational content in an easily consumable way.
Okay, where do I submit? Submit your short stories here (remember to include a picture or two to make it more appealing). The link is also available on the Strategic Initiatives main page.
Here are some examples from “early adopters” of the pipeline.
What happens after I submit? Your survey response and story will be reviewed by Strategic Communications and published on an ANR platform (e.g. Knowledge Stream blog, social media, website, etc.), or we'll work with you to develop it further. You will be notified when your story goes live so you can promote it to your networks.
What support is out there for developing my writing? Rose Hayden-Smith offers training and consultation in this area. Contact her at Rose.Hayden-Smith@ucop.edu for more information. There are also resources for developing your stories on the Learning and Development site.
For more info: Contact Strat Comm or the relevant Strategic Initiative leader: Jim Farrar (Pests and Diseases), Lynn Schmitt-McQuitty (Healthy Families and Communities), Deanne Meyer (Sustainable Food Systems), David Lile (Sustainable Natural Ecosystems) or David Lewis (Water).
Linda Forbes
Director of Strategic Communications
Two-minute communications survey – plus a prize drawing
We need your input to help us evaluate the various internal communications platforms used at ANR and to develop a strategy aligned with communication best practices. Please take a two-minute survey to share your thoughts: https://ucanr.edu/survey/survey.cfm?surveynumber=27524.
All survey responses (with names included) will be entered into a drawing for a $25 Starbucks gift card. That's a lot of coffee for two minutes of your time!
Thank you in advance for helping to shape the efficiency and effectiveness of internal communications at UC ANR.
While we are rethinking how to deliver internal news to employees, we are continuing to email high-priority announcements via ANR Update and putting other stories into the ANR Report blog https://ucanr.edu/sites/anrstaff/anrreport.
Linda Forbes
Strategic Communications Director
View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.
This announcement is also posted and archived on the ANR Update pages.
Forbes joins ANR as Strategic Communications director
I am pleased to announce that Linda Forbes has accepted our position as UC ANR Strategic Communications director, effective Feb. 19.
Forbes brings over 15 years of communications experience as a marketing and branding leader in the private sector and most recently at UC Davis. Since 2012, she served as associate director of marketing at UC Davis, leading initiatives such as the award-winning monthly Aggie Tip Sheet and major advertising campaigns, as well as collaborating with campus colleagues to promote the impact and value of UC Davis on a variety of digital platforms. If you fly out of the Sacramento airport, you may have seen ads from the last campaign she led, like the “You sip, we solve” ad showcasing UC Davis advances in protecting the water supply.
Before coming to UC, she led marketing for a statewide accounting firm and managed an automotive aftermarket brand. But Linda, whose father was a USDA veterinarian, had a desire to contribute her skills to an organization that solves agricultural and environmental issues.
We look forward to having Linda lead our efforts to transform ANR from the university's “best kept secret” to a well-known, valued service. Please join me in welcoming Linda Forbes to ANR! She is located in the ANR building in room 175.
Wendy Powers
Associate Vice President
View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.
This announcement is also posted and archived on the ANR Update pages.
Communicating Your ANR Story – Goal 15
Dear ANR Colleague:
As ANR researchers and educators, outreach is essential to our organization's mission. At our core, humans are storytellers. Stories that resonate can make the information contained in the story more relatable and memorable. While we may have started telling stories around the fire, modern communication involves stories told with digital technologies. Whether it is research, programs, advice, or activities — or communicating the value of your work or brand — it can be challenging to find the time to create content, to use it effectively, and to understand if how you're communicating is working.
Maybe you have ideas, but aren't sure about the best way to share your story…penning a blog post for the ANR website? Adapting a blog post for your LinkedIn page? Creating a storymap to illustrate a point? Using social media? Maybe you're already using social media, but want to do more: refine your approach, add a new platform, reach new audiences, etc. Maybe you're affiliated with a program or county office that wants to develop a communications strategy to emphasize your value to stakeholders.
ANR is developing an “educational pipeline” for academics to share timely information for the public via the ANR website and social media. You can submit a story via this online form https://ucanr.edu/survey/survey.cfm?surveynumber=25898, then Strategic Communications will take it from there to distribute.
I can help! I can help you brainstorm ideas about stories, and make suggestions about how to write and target those stories for maximum effectiveness. Are you looking for practical assistance with writing and editing? I'm happy to help you with that, too. Are you considering beginning to use digital platforms (including writing for one of the ANR blogs, Twitter, LinkedIn, etc.), but are unsure if you should, how you'd go about it, or when to use those communications tools? Call me! I can also help you use the content you create efficiently and effectively across a range of social platforms.
I'll be co-hosting a webinar on blogging on December 6. The webinar is the first in a series of learning opportunities. If you have an interest in exploring any of these topics now, please feel free to email me at rhsmith@ucop.edu or text/call me at (805) 794-1665.
I'm happy to help.
Sincerely,
Rose Hayden-Smith
UCCE Advisor, Digital Communications in Food Systems and Extension Education
Editor, UC Food Observer
805.794.1665
@ucfoodobserver
View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.
This announcement is also posted and archived on the ANR Update pages.
/span>Megaro named interim director of Strategic Communications
Dear Colleagues,
I have asked Anne Megaro to serve as interim director of Strategic Communications in addition to her current role as director of government and community relations. Anne will fill this role until we rehire for the position vacated by Mike Janes, who left June 7 to accept an executive communications position at San Jose State University.
During the transition, Liz Sizensky and Pam Kan-Rice will share project management responsibilities and Cynthia Kintigh will oversee content migration to the new website design. For assistance with publicizing the impact of your work, you are welcome, as always, to contact Jeannette Warnert, Ricardo Vela or Pam directly.
As always, thank you for the great work you do AND please help us get word of it out to the public by working with our communications team.
Best wishes,
Glenda Humiston
Vice President
View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.
This announcement is also posted and archived on the ANR Update pages.