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Bakersfield gets a 'First Look' at UCCE centennial celebration
Brian Marsh, the director of UC Cooperative Extension in Kern County, talked about the upcoming UCCE centennial celebration with host Scott Cox on First Look, a web video and radio program that provides Kern County resident with an overview of the day's news. The program is broadcast on the Bakersfield Californian webpage and on KERN radio.
At a dinner Aug. 21 marking the 100th anniversary of UC Cooperative Extension, the organization will honor 14 Kern County families with a farming legacy that stretches back 100 years or more. Cox was impressed.
"For a family farm to be in business for 100 years, it's a tough way to make a living," Cox said. "There's a lot of temptation for kids to go off to school and learn how to do something else and sell the farm off. These are people who have stuck it out."
Marsh said the farming underway today is different than 100 years ago.
"The children are coming back to the farm with advanced degrees," Marsh said. "Farming isn't the simple life. .. There is a lot of technology, there's a lot of regulations to deal with. A lot of our products are exported, so you're dealing with international trade and residue concentrations in other countries."
Cox agreed. "From agribusiness, to science, there's a lot going on out there."
Marsh emphasized the importance of the California farming industry. "I like to eat everyday," he said.
State senator congratulates Tehama County UCCE
He also spent several hours discussing current challenges and changes facing California agriculture. The article detailed the comments shared by the UCCE staff.
- County director Richard Buchner shared the history of UCCE and talked about orchard production in Tehama and nearby counties
- Farm advisor Allan Fulton discussed the local ground and surface water situation
- Farm advisor Josh Davy talked about work to improve livestock grazing land and other research priorities
- 4-H coordinator Lyn Strom shared her passion for the UCCE 4-H program
- CalFresh nutrition educator Darla Bandsma described how the nutrition program helps youth make healthy food choices
Other staff and interns at the office also had the opportunity to speak to the senator. Tehama County supervisor Burt Bundy spoke about his experiences in the California Agricultural Leadership Program and encouraged others to take part.
Thank you for making our May 8 UCCE centennial celebration a success
Dear Colleagues,
I want to thank all of you for your hard work to make our May 8 UC Cooperative Extension centennial celebration a success statewide. I am so impressed with the way everyone in the Division pulled together and got our partners involved in publicizing the Be a Scientist project and the local events in the counties. We had a tremendous response.
Several news stories about UC Cooperative Extension appeared in newspapers, online, TV and radio outlets. You can see a summary at http://ucanr.edu/sites/anrstaff/?blogpost=13885&blogasset=544 and a list of stories at http://100.ucanr.edu/Media/News_Media.
We held local events in 21 counties where we celebrated our partnerships with local officials, community groups, Farm Bureau members and other stakeholders, who are so important to the success of UC Cooperative Extension. People at these events also participated in the Be a Scientist project, counting pollinators, mapping local sites where food is grown and telling us how they conserve water.
As of Thursday night, 27,693 people had contributed to the crowd-sourced data. You can see their data and photos by clicking on the datapoints on the maps at beascientist.ucanr.edu.
On Twitter, we trended the #CE100 hashtag and @ucanr at the national level for a brief period in the afternoon and trended #beascientist in California for most of the day. We reached nearly 400,000 Twitter accounts for 1,394,997 impressions with tweeting and retweeting from colleagues and friends in California, and outside of the state. Even the White House Food Initiative (@ObamaFoodorama) tweeted about #BeaScientist.
We will continue to celebrate the UC Cooperative Extension centennial throughout the year. I look forward to continuing to leverage the centennial to raise awareness of the many ways ANR's work benefits Californians.
Barbara Allen-Diaz
Vice President
View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.
This announcement is also posted and archived on the ANR Update pages.
UCCE centennial celebration kindles media coverage
The centennial anniversary and citizen science project spurred numerous media outlets to run articles telling the story of UC Cooperative Extension. A running list of centennial and Day of Science and Service articles, with nearly 50 links, can be found on the centennial website. Here are a few of the highlights:
- The Fresno Bee ran a large photo by John Walker with a caption about the Fresno County celebration on the front page of the newspaper. Ten additional photos and a video were posted on the Fresno Bee website. The story also ran on the Modesto Bee website.
- Reporter Elizabeth Case wrote a profile about the centennial and the 22-year career of UCCE advisor Rachel Long for the Davis Enterprise. Farm advisors are like doctors who make house calls to crops, the story said, answering questions about pests, illness and irrigation — though sometimes the cure takes years of study.
- Modesto Bee reporter John Holland used UCCE historical photos to anchor his centennial story. "A photo from the early days shows a farm advisor in a suit, tie and fedora as he visits a swine farm in San Joaquin County," reads the story's lead. Stanislaus County Farm Bureau President Ron Peterson told the reporter, "The research they do is just invaluable to us."
- The Santa Cruz Sentinel's Donna Jones joined a tour of the local agricultural industry on the centennial anniversary. At Prevedelli Farms, Sam Lathrop credited Mark Bolda, UCCE advisor and county director in Santa Cruz County, with cutting through political hysteria around light brown apple moth by bringing science to the forefront of the discussion. "Without his (light brown apple moth) program, we would be here under quarantine at all times," Lathrop said.
- The focus was on counting pollinators in Janis Mara's article in the Marin Independent Journal. "Our food depends on pollination. Some of it is windblown but we mostly rely on pollinators like bees, hummingbirds, butterflies, moths, bats and flies," said Anne-Marie Walker, one of the UCCE Master Gardeners.
Tomorrow, May 8, UCCE celebrates 100 years with Day of Science and Service
How can you participate?
- Join a UCCE centennial activity at your campus, REC or county office. Coordinate a community pollinator walk, visit a local school and teach about water conservation, or have an open house at your demonstration garden and add it to our California food map. Watch our webinar to get more ideas: http://ucanr.edu/sites/100brand/Day_of_Science_and_Service.
- Have kids or work at a school? Reach out to teachers and help them do aclassroom activity related to one of our beascientist.ucanr.eduquestions. Download our lesson plans to share with them, under “Partner Outreach” at http://ucanr.edu/sites/100brand/Day_of_Science_and_Service.
- Reach out to your local partners and networks. Spread the word! We're relying on you to conduct outreach at the local level. Use our partner letters, press release, postcards and fact sheets to help in your outreach efforts.
- Visit beascientist.ucanr.edu and add your data to our maps. Add your dot to the map now to familiarize yourself with the process. Upload a photo. (Research data collected on May 8 will extracted from early and later entries.)
- Join our social media campaign on Facebook, Twitter, Tumblr or Instagram! Use the hashtag #beascientist to join the conversation and spread the word.
Together, we can help thousands of Californians feel more connected to the research we do every day. Help us celebrate our UCCE centennial by joining in on the fun today!
For questions, please contact Marissa Stein, UCCE Centennial Coordinator, at mpstein@ucanr.edu.
View or leave comments for ANR Leadership at http://ucanr.edu/sites/ANRUpdate/Comments.
This announcement is also posted and archived on the ANR Update pages.
