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Farms and ranches sell direct online - Please help grow connections!
Communities support their local farms and ranches
During this COVID-19 emergency, as most agritourism operations have canceled events and on-farm activities, many are refocusing on direct sales - selling to their local community members directly through on-line sales, CSAs, and pick-up and delivery services. UC SAREP is helping consumers purchase directly from local farms and ranches by sharing connections to local farmers all over California on our UC Agritourism Directory, www.calagtour.org.
The new webpage, COVID-19 Shelter-in-Place Direct-from-Farm Resources, includes information and links to local agricultural and community organizations connecting consumers with farms and ranches offering box deliveries, farm stands, online ordering, delivery and pickup services, organized by region.
We need you! Please help grow these connections
Resources for connecting with local farmers and ranchers in many California regions are not yet included on this website. We need your help!
If you are an organization promoting local direct sales by farmers and ranchers, or if you are an individual farmer or rancher who would like to be included on this page, please contact Penny Leff, UC SAREP agritourism coordinator, at paleff@ucdavis.edu.
Farmers' markets open as "Essential Services"
In many areas, farmers' markets remain open, with major adjustments for social distancing and sanitary protection for everyone involved. These farmers' markets are essential for farmers as well as consumers, and are a wonderful way for community members to support local farms, but some have changed hours or limited their seasons. Please check the website or Facebook page of your local farmers' market before you visit to learn of any changes.
The Ecology Center has a great tracking tool which allows users to search for farmers' markets and filter for Market Match and EBT acceptance: https://ecologycenter.org/fmfinder/
Sacramento farms sell direct at high rate
Fourteen percent of Sacramento-area farms market directly to consumers, compared to just nine percent of farmers nationally, according to research by Shermain Hardesty, UC Davis Cooperative Extension economist. The study was publicized in a UC Davis news release, and picked in the Sacramento Business Journal.
Hardesty found that farms in the Sacramento region averaged $19,518 in annual income in direct sales - at such outlets as farmers markets and roadside stands. California farms' direct sales income ranged from an average of $6,924 in Placer County to $66,568 in Yolo County.
“We were especially interested to find that, even after deducting the added costs of transportation, distribution and selling at the farmers market or other point of sale, the farmers are still able to net a greater share of retail prices in local food supply chains than they would had they used conventional marketing chains,” the news release quoted Hardesty.For example, mixed greens growers in Monterey County receive on average 79 cents per pound by marketing through conventional channels. One Yolo County grower netted seven times that price at a farmers market.
The full report, “Comparing the Structure, Size, and Performance of Local and Mainstream Food Supply Chains,” is available from USDA.
Yolo County farmer sells direct to consumer.
